Many people believe that podcasts and radio both are similar in many ways. Although they share some similarities to some extent they are quite different from each other, especially in terms of advertisement business podcast is considered far better than radio. Let's check some aspects of how they are different from each other.
Both Have A Different Target Audience
Radio and podcasts both have a diverse target audience. They make a different type of content to appeal to a different type of audience. Radio makes programs based on generalized content to attract a broad set of people while podcast has a very different philosophy as they believe in niche content. They seldom attract a general audience and try to make niche-based content programs.
Easy to Find Your Favorite Niche On a Podcast
You Can Easily Find A Podcast on Your Favorite Topic
You can easily find a podcast on a particular topic or niche like pets, dogs, dates, roses, dramas, etc. writ a specific topic in the search bar, and you can find hundreds of results. It is also very crucial to use appropriate keywords, titles, and tags when uploading their content to appear in the search bar.
But it is hard to find a particular radio show on a specific topic. Their topics are more generalized. That is the reason people are more motivated towards podcasts, especially youngsters.
Podcast Have Better Program Optimization
Radio programmers are usually live, so RJ, VJ, and broadcasters are more disposed to make inevitable mistakes. Radio shows are mostly spontaneous. Podcasts are generally prerecorded and edited for the content before uploading. Although there are some live podcasts also but most podcasts are pre-recorded.
Podcasters have more chance and opportunity to optimize their programs in terms of content and quality by recording their sessions several times. They can also listen to their pre-recorded content to make the editing. This method is an excellent way to make sure their work is refined and cultured. Unfortunately, the radio doesn’t give this freedom to its broadcaster.
Podcast Offers Better Ads and Engagement
Radio programmers are notorious for their annoying ads. Their content and advertisement ratio is almost fifty-fifty. For thirty minutes of contending, there are ten minutes for commercials. Commercial and ads are the income generators for the radio. On the other hand, podcasts can continue with having a few ads per episode. Podcasts have cheap production costs, and sometimes a podcast can survive even without ads. For your business promotion, you can choose a niche and advertise your business. You can even run your business podcast also. Podcast also trumps radio in terms of engagement. people listen to podcasts shows what they like to listen, but on the radio, they have to listen to whatever content is broadcasting.
The Bottom Line
Podcasts are getting more fame and attention day by day due to their flexibility, freedom for the podcasters, and more specific content. They have better listener engagement as compared to radio, and they can replace traditional radio in the near future by all aspects. If you own a business, then it is an ideal time to launch your podcast.